Communication design

An examination of the customer's wishes and objectives. This involves compiling ideas, analyzing the current situation and defining strategic goals.

Based on the previous analyses and objectives, marketing measures are determined, formulated and recorded in a concept paper. These include, for example, promotion and placement. Decisions are made about websites, platforms, social media, newsletters, etc.

The "look & feel" of the company is decided. For this purpose, a corporate design manual is created, which defines the design guidelines. It includes, for example, the creation of a logo, the definition of the color scheme, typography and other components that make the appearance unique and recognizable.

To support branding and make the corporate identity more present, text passages and core statements are defined. These guiding principles are an integral part of the advertising strategy and represent the company/brand in all advertising measures. This can include the formulation of a slogan, specifications for gender spelling, the type of communication with customers and the creation of key sentences, specific text modules and passages as well as storytelling.

The creation of business stationery includes stationery, letterhead for invoices, envelopes, business cards, notepads, etc. The newly defined corporate personality can thus be conveyed further and the brand is presented as a uniform image.

Other components such as the design of car stickers, employee clothing and much more are produced as required.

The website design is based on the defined goals and target groups. After creating a website mockup in PDF format, the technical implementation of the website takes place and includes

• • Defining the structure and layout of the website
  • Content creation of text and image composition
  • Creation of pages in responsive design (PC, tablet, cell phone)
  • Translation of the website into English as required

The defined communication strategy is worked out in a separate social media concept. Content topics are determined and workflows defined. These are divided into thematic blocks, which are then recorded in editorial plans.

The following online marketing measures are incorporated into the company as part of the ongoing process and presented transparently to customers in monthly statistics to measure success:

• • Integration of on- and off-page SEO
  • Creation and regular optimization of GoogleAds
  • Maintenance of a blog page on the website

All kinds of print design such as brochures, flyers, folders, posters, vouchers, stickers, etc. are produced.