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S.N.O.W. Planning and Project Management GmbH

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Communication design

Our work combines strategy, language and design to create a clear, authentic brand presence - from the initial concept to ongoing communication.

Service areas

Strategy and concept

A discussion of wishes and objectives: This involves compiling ideas, analyzing the current situation and defining strategic goals.

Graphics and design

The brand’s visual identity is defined and documented in a design manual that consolidates all key design guidelines.
This includes the development of the logo, color palette, typography, and visual language, as well as their application in print, web, and social media formats.
This results in a consistent, recognizable design system across all media.

Wording & Copywriting

To strengthen the brand identity, concise text passages and key messages are developed. They form the linguistic foundation of the brand’s presence and shape all communication channels.
This includes developing slogans, defining tone and style, creating guidelines for addressing customers, as well as storytelling elements and text modules for recurring use.

Business print types & applications

The design of the business stationery includes letterhead, invoice and envelope designs, business cards, notepads, etc. - for a holistic appearance down to the last detail.

Social media & content strategy

The communication strategy is outlined in a dedicated social media plan. This plan defines content themes, formats, and editorial workflows.
Optional services include ongoing support, content production, and consulting in influencer marketing.

Online Marketing & Performance

Online marketing is an integral part of the communication process. All initiatives are data-driven, continuously optimized, and documented in clear statistics.
The focus is on optimizing Google Ads performance and building a dynamic blog platform to ensure long-term visibility and brand loyalty.

Other departments