Our marketing department, headed by Lena Wöll, ensures the representation of the company via various channels such as social media, website, and press. This service can also be used by external clients or as an additional service for an existing architecture project to complete the overall concept.
The strategy concept starts with a study of the customer’s wishes and objectives. Ideas are collected, the current situation is analyzed, and strategic goals are defined.
Based on the preceding analyses and objectives, marketing measures are determined, formulated, and recorded in a concept paper. This includes, for example, promotion and placement. Decisions are made about the website, platforms, social media, newsletters, etc.
Corporate Design Manual
The “look & feel” of the company is decided. For this purpose, a corporate design manual is prepared, which defines the design guidelines. It includes, for example, the creation of a logo, the definition of the color scheme, typography, and other components that make the appearance unique and recognizable.
Text passages and core statements are defined to support the branding and make the corporate identity more present. These key phrases are an integral part of the advertising strategy and represent the company/brand in all advertising activities. This can include the formulation of a slogan, guidelines for gender spelling, communication style towards customers, the creation of lead sentences, concrete text modules, and passages as well as storytelling.
Print Business Stationery
The creation of business stationery includes letter paper, letterhead for invoices, envelopes, business cards, notepads, etc. This allows the newly defined corporate personality to be further conveyed and the brand to be presented as a unified image.
Other components such as the design of car wraps, employee clothing, etc. are made as needed.
The web design is based on defined goals and target groups. After creating a website mockup in PDF format, the technical implementation of the website takes place and includes:
- The definition of the structure and layout of the website
- Content creation of text and image composition
- Creation of 5-15 pages in responsive design (PC, tablet, mobile)
- If required, translation of the website into German
The defined communication strategy will be developed in a separate social media concept. Content topics are determined, and workflows are defined. This is broken down into thematic blocks, which are recorded in content plans.
The following online marketing measures are integrated into the company as part of the ongoing process and are presented transparently to customers in monthly statistics to measure success:
- Integration of on- and off-page SEO
- Creation and regular optimization of GoogleAds
- Maintenance of a blog page on the website
Any kind of print design such as brochures, flyers, folders, posters, vouchers, stickers, etc. are produced.